First you say you will donate half of the money to the troops. I would up this percentage to at least 3/4. It is for the troops after all and people do not want to see their money wasted.

Second you have no content on the actual Pixel page to draw search engines. Add some content preferably related to Care packages, donations and the like for the troops.
For example the term: “care packages for troops” pulls http://www.opgratitude.com at number 9 in google and your site is not on the first page. Use Google Adwords Keyword Tool to research good keywords. Like the one above and then Nail them down with useful content. The keyword tool gives you suggestions, Competition, number of searches and the like for the keyword/phrases used.

Third link:danspixelpage.com brings up nothing on Google. This means you need more back links out there, more links to your page from sites of authority. doFollow blogs are good for this if you provide useful comments.

All in all I think this is a good idea but you have to do some work to make this successful.

Andrew